inCore Designs
Social media · Concept project
Social Media Strategy+Kit
A concept project: brand guidelines and a ready-to-post social media kit for Blue Moon, an imagined coffee and matcha bar in Wilmington, NC, so every post, story and highlight looks unmistakably on-brand.
Client
Blue Moon (concept project), Wilmington, NC
Services
Brand guidelines, social media strategy + kit
Year
2025
We have created a brand foundation for social media:
- Logo Variations
- Color Palette
- Typography
- Visual Elements for the Brand
- Samples of Photos with the Brand Aesthetic at Core
Avatar, bio & highlight covers
The story
From brief to brand
01
The challenge
Unclear target audience, social media strategy, and brand positioning.
02
The approach
Who the café is for and who it talks to, 90-day goals, and five content themes with a target share of posts each.
03
The result
Consistency across social media platforms, recognition, a clear identity, getting people through the door, community, and free content.
Curated posts
Reels and Stories with Interactive Elements for Engagement
Carousel · Menu (3 slides)
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